Judging Criteria

Retail Categories

Products will be tested and scored by a number of consumer judging panels.

Panels will take place in homes across the UK and are geographically spread to provide a balance of city, town, and rural locations.

Panels are made up of 13 judges including a kitchen judge to prepare the entries. Members represent a cross-section of gender, age and socio-economic background.

Each product will be tested and scored according to the following criteria:

Suitability of packaging
Accuracy and clarity of preparation instructions
Initial appeal
Appearance
Flavour
Texture
Value for money
Overall opinion
Likelihood of purchase
New and different

Foodservice Categories

Products will be tested and scored by a panel of judges who are all members of the Craft Guild of Chefs.

The judges represent all areas of the foodservice industry and possess expert knowledge and years of experience in their chosen sectors. They are highly experienced food judges who regularly participate in judging other awards schemes and competitions.

Judging takes place at an independent hospitality venue with entered products prepared by professional chefs in accordance with instructions provided upon entry.

Each product will be tested and scored according to the following criteria:

Suitability of packaging
Accuracy and clarity of preparation instructions
Ease of service
Appearance
Eating quality
Innovation